Sales and Marketing Controlling
Knowing what´s successful!
Control your sales and marketing planning with InfoZoom and quickly make qualified decisions on the basis of your entire data material. Simply and quickly plan the work order quantities for each product with InfoZoom according to strategically defined sales specifications.
Select and analyze the bestsellers of your product range with a few clicks of the mouse – with InfoZoom, you will find the information required for planning in a matter of seconds. For example, determine the media resources for your products in 3 minutes instead of 3 hours. The quick analysis of campaign results is the key to your marketing success.
With InfoZoom, you can analyze your data with a few clicks of the mouse, create ad hoc analyses and obtain new discoveries within seconds, e.g. for subsequent POS and direct mailing operations. In the context of market studies, you collected data about your competitors and customers.
With InfoZoom, you can analyze the positioning of your competitors and the purchasing behavior of your customers, select the most profitable customers, and develop tailor-made product and service quotes. Regardless of whether you are testing advertising concepts or new product ideas – with InfoZoom, you can immediately and diversely recognize the response of the market. You create budgets and monitor their development in the framework of a defined time period and can monitor your costs, e.g. for advertising materials, media expenses, and events.
With InfoZoom, cost information is in front of you in a clear manner, and you can create the required charts using the functionality of flexible reporting, e.g. for internal presentations – and can react immediately if the financial situation changes.
Customer testimonials:
InfoZoom makes it possible to achieve a new type of business intelligence. Quick search results, ad hoc analyses, flexible reporting – a state-of-the-art analysis tool should not provide anything less. The cooperation with humanIT is an important component on the path for optimal fulfillment of the demands of our customers, particularly with regard to the expansion of our partner network. 
Peter Heun, Manager of ARA, www.ara-com.de
I was particularly convinced by the visualization. The fact that the various BI tools display only tables has always irritated me. With InfoZoom, however, the user gains a visual impression of his data first. It becomes immediately apparent whether all the data are complete and how certain specifications of an attribute are distributed. The realistic representation of the proportions (e.g. distribution of A, B, C potential) already delivers first impressions before the actual analysis has started. This is also the reason why many of our customers load the existing data at the start of the project to gain a quick overview of the data stock and the quality of the data.
The second point that convinced me as a non-information scientist was the simple operation. Even inquiries with small formulas can be performed without any major training effort. By now, even I am performing very extensive analyses and I have never participated in a training!
Werner Heitmann, Sales Manager International, proALPHA Software AG
The marketing department can use InfoZoom to independently perform any selection and analysis of all customer data from the ABC classification of the company up to a keyword in a visiting report. These analyses have only been made possible by linking all the data. Even new problems such as the potential of a product group across certain industries or the number of visits in an industry, can now be solved as easy as could be. The flexibility and speed of InfoZoom allows the marketing department quick acting and detailed target group selections.
IFM Electronic GmbH
InfoZoom is an excellent tool for easily handling high amounts of data and plays an outstanding role for selective data exchange between two applications. InfoZoom is well-suited, for example, to provide quick answers to inquiries during a meeting since its easy handling quickly leads to tangible results.
DataAss, Waldkirch
Although we are already using state-of-the-art solutions for the analysis of our log files, it was not until we started using InfoZoom that we were able to perform flexible and quick ad hoc analyses of complex problems. The program allows for a fantastic overview of the data and, with almost effortless ease, allows for quickly recognizing and exploring connections. For example, sessions leading to a goal can be filtered out of the background noise of the flood of data and evaluated. In addition, a quick overview for the controlling of advertising efforts is possible: We see immediately which advertising medium is most likely to achieve the desired effect for which partner! Furthermore, the tool is now regularly used for flexible analysis of click streams in our company. It is almost fun to see how a few clicks produce visible and comprehensible information from pure data. We cannot imagine a qualified marketing controlling of our online presence without InfoZoom!
Allianz Insurance AG, Marketing/Communication
The diversity of options for analysis, even of mass data, through simple clicking with the mouse convinced us!
ESG Electronic System and Logistics GmbH
The IMP soccer editorial office uses InfoZoom to analyze the Bundesliga database:
The simple and freely selectable, specific access to information is the special strength of InfoZoom. As an instrument for data analysis, we always use InfoZoom whenever our standardized database query systems are not flexible enough to quickly answer specific inquiries. In the meantime, IMP succeeded in entering the development of innovative products on the basis of InfoZoom: An InfoZoom database of all soccer players in the Bundesliga with detailed information about every player is professionally used by club managers to check player transfers. IMP AG
