For the purpose of analyzing and optimizing our websites we use various services, which are described below. For instance, we can analyze the number of users visiting our website, the information in highest demand and the way users come across our offer. Among other things, we collect data about the website from which a person has accessed our website (so-called referrer), which subpages of the website were accessed, and how often and for how long a subpage was viewed. This helps us improve our offers and design them in a user-friendly way. The data collected are not used to identify individual users. The data are kept anonymous or at least pseudonymous. The legal basis for this is Art. 6 Par. 1f GDPR.
9.1 Web Analysis Wired Minds
Our website uses counting pixel technology provided by wiredminds GmbH, Lindenspürstraße 32, 70176 Stuttgart (www.wiredminds.de) to analyze visitor behavior. Data may be collected, processed and stored, and used to create user profiles under a pseudonym. Wherever possible and reasonable, the user profiles are completely anonymized. Cookies may be used for this purpose. The collected data, which may also contain personal data, will be transmitted to WiredMinds or collected directly by WiredMinds. WiredMinds may use information that is left by visits to the websites to create anonymized user profiles. The data obtained will not be used without the express consent of the person concerned to identify the visitor of this website and will not be merged with personal data of the bearer of the pseudonym. If IP addresses are collected, they are immediately anonymized by deleting the last number block. You may object to the collection, processing and storage of your data at any time with effect for the future.
Exclude from Website Tracking
9.2 Bing Webmaster Tools
This website uses Bing Webmaster Tools by Microsoft. Bing Webmaster Tools store one or more cookies on your computer. Bing uses a cookie with a unique identifier, also called a search ID, to perform this service and to activate certain search functions. If you log into Bing or other Microsoft services using a Microsoft account, we place or read one or more additional cookies. Microsoft uses these cookies to provide the Bing service and to offer a search environment with more relevant results. You can remove or block cookies in your browser settings.
In addition, Microsoft uses web beacons to store cookies and to create analyses. These web beacons may also come from third parties, who are not authorized to collect any personal data.
9.3 Matomo (Formerly Piwik)
9.3.1 What personal data we collect and how we process it
Our website uses “Matomo” (formerly “Piwik”), a web analysis service by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand. Matomo stores cookies on your device, which allow us to analyze your use of our website. The information we gain from this is stored on our server only, that is the following data:
– two bytes of the IP address of the user’s requesting server
– the requested website
– the website from which the user accessed the requested website (referrer)
– the sub-pages accessed from the requested website
– the time spent on the website
– how many times the website was accessed
Our website uses Matomo with the setting „Anonymize Visitors’ IP Addresses“. This means that IP addresses are only processed in a shortened form, thereby making it impossible to retrace them to persons. According to the configuration of the software, the IP addresses are not stored at full length, but 2 bytes of the IP address are masked (e.g., 192.168.xxx.xxx). The shortened IP address cannot be used to track the requesting server. The IP address Matomo transfers from your browser will not be associated with any other data we record.
9.3.2 Legal basis for the processing of personal data
We will process your data only if you give your express consent. The legal basis for the processing of user data is Art. 6 Sect. 1 lit. a GDPR or § 15 Sect. 3 TMG (German Telemedia Act).
9.3.3 Purposes of data processing
We use Matomo to analyze the way visitors use our website and individual functions and offers to be able to always provide the best user experience. The statistical analysis of user behavior helps us improve our website and make it more interesting to visitors.
9.3.4 Retention of data
The data processed as described here will be deleted after a retention period of 90 days.
9.3.5 Right of withdrawal
You may always withdraw your consent to the processing of your personal data without indicating any reasons by adjusting your cookie settings. You can also adjust your browser settings to prevent cookies from being stored on your computer. Please note that you might not be able to use all functions of this website if you do so.
Matomo is an open-source project by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand.