InfoZoom is right on trend –
BARC Data, BI & Analytics Trend Monitor 23 

The current BARC Data, BI & Analytics Trend Monitor 23 shows that data quality and master data management are again the most important BI trends this year. For the 6th time in a row, these topics are at the top of the priority list of the respondents. The overall picture indicates that companies are concentrating on the basics of using and managing their data before they shift their priorities on to advanced methods.

InfoZoom is unbeaten in our focus topics “Data Quality” and Data Preparation”

InfoZoom is thus right on trend with its focus topics. But that’s not all: in the current BARC BI & Analytics Survey 23, the world’s largest annual survey of BI and analytics software users, InfoZoom is the best rated product for Data Preparation across the entire survey. The software is also being voted the best product in terms of its contribution to the improvement of data quality.

Furthermore InfoZoom is the top ranked product across the entire survey in the KPIs Project Success and Project Length with the highest score of 10/10.

This result shows that we deliver enormous added value to our users in uncovering data quality problems. It underlines our statements that InfoZoom is an ideal complement to already existing CRM, BI and ERP solutions in companies in the area of data quality.

What makes InfoZoom so special?

The greatest challenge in the area of data quality is to very quickly develop a common understanding of the data. In the field of data discovery, also a very important trend for users, InfoZoom offers a unique way of visualising and analysing data. The InfoScape – as we call this view – is used by users to zoom in and out of data.

By zooming, the user detects interrelationships between different attributes as well as possible anomalies and quality issues in data. This view is interactive. Users immediately understand the data contents of the entire database and can quickly build consensus on the data situation.

This visualisation is interactive. Everyone involved immediately understands the data content of the entire database and can quickly establish consensus on the data situation. And all this without any special IT knowledge, i.e. InfoZoom picks up on another important trend as a focus: self-service analytics.

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