»InfoZoom allows for in-depth market and sales analyses.«
Efficient Reporting in the Department
The department was impressed not only with the software’s high flexibility and performance when it comes to analyzing large volumes of data upon demand, but also with its great usability. Thanks to its sophisticated functionality, InfoZoom offers a variety of analysis options, and even complex analyses based on formulas can be handled easily. The intuitive user interface allows for an easy operation of the tool. There is no need for extensive training. The first analyses can be created in just a few clicks.
The standard analyses for wholesale have been mapped in various analysis groups in InfoZoom and defined as queries. For monthly reporting, InfoZoom loads the delivered source data from Excel within seconds and analyzes them in saved masks. Prior to the implementation of InfoZoom, the basis for an analysis in Excel was a file composed of approx. 65 columns and approx. 25,000 rows, that is about 1.6 million cells. Today, 65 columns and approx. 115,000 rows, that is 7.5 million cells, are loaded into InfoZoom and analyzed each month.
InfoZoom has considerably increased the potential for in-depth analyses.
At the push of a button the results are then exported to Excel reports or to a management summary for the head of sales and other recipients. The majority of analyses is conducted automatically, and even ad-hoc questions asked by the head of sales can be easily answered within no time.
»Thanks to InfoZoom we have reached our goal of automating standard analyses.«
A Solid Foundation for Sales Meetings
The database currently contains the sales data of the past three years and target figures. The analyses created involve data on sales, customers, the market, car dealers, and the numbers of cars sold. Brand analyses play a major role in the wholesale segment, too, since the sales department for major and fleet customers at Porsche Austria not only represents Volkswagen passenger cars, Audi and Volkswagen commercial vehicles, but
also the brands Seat and Skoda.
Transparent analyses based on the number of cars sold per brand per car dealer reveal potential for negotiations with the car dealers concerned.
Compared to pure sales analyses, detailed top 30 lists are a far better way to show car dealers which brands and models are popular and which trends are developing. This is also a valuable contribution to the development of sales strategies.
»Today I can create ad-hoc analyses with significantly less effort.«
Trend Analyses for Foresighted Sales Management
Porsche Austria sees great potential for further fields of application and even more in-depth analyses with InfoZoom. With sales management perfected, the wholesale department can instruct the car dealers more efficiently based on detailed sales data. Together with the derivation of trends from extrapolated data, the implementation of planning and forecasts fosters foresighted business and sales management.